You are a small business owner wondering about branding and what it can do for you. You are asking, “do I really need to worry about branding?” The answer is yes. We believe a majority of small businesses gloss over this essential part of business.
There appear to be misconceptions about what branding really means. With that said lets start with the basics – what is branding?
According to the American Marketing Association (AMA), a brand is a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.”
Who needs branding and why?
Every business – big or small – needs branding. Just because you are a small firm with a small budget does not mean you should skip the most crucial aspect of your business.