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Branding

Web Design 102 – Creating a Professional Home Page

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The home page is your company’s face to the world. It doesn’t make a difference if it’s your business or a personal website. It’s the first impression to your visitors, why not make it a good one? More so then ever potential clients will look at your company’s website before doing business with you.

Don’t Make Me Think, How to Communicate Effectively on the Web

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When it comes to web design, you want your website to be an effective communicator, correct? That means having your information clear and precise. The statement “Don’t make me think” refers to your website structure and how easily and quickly your audience draws needed information from your site. This should be a simple process for your audience or they may get impatient and leave, or get the wrong impression about your site.

Graphic design trends going into 2012

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Here at Sayenko Design I always try to keep with the current graphic design trends, as any designer should. Through the years, design trends shift, just as fashion, interior design, or any other commodity that is heavily used by the consumer does. I wanted to highlight the top seven trends for 2011 and we’ll likely see in the next few years.

Should I build my website in Adobe Flash or HTML?

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A question I often get from perspective clients is: “should I build my website in Adobe Flash?” To answer this question lets look at the cost vs. benefit of an all/ partial built flash website. Benefits of a Flash Site: Slick Look Able to animate just about anything Strong potential for great looking portfolio Excellent presentation piece Attractive for Splash Pages (home page) Great for applications that might be used on your website

CMS tools, what is it? Do you need it?

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If your similar to most people you have never heard of a Content Management System, short for CMS. This is critical to the success of almost every website, and yet many businesses and organizations are not familiar with this technology. A good question always comes up as we talk with potential clients on the subject.

More than an image: Web design with strategy

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Whether you are planning on designing your very own website or you are a seasoned web development professional looking to design for the first time, you must understand the purpose and use of your website design. If this step isn't taken, you will end up with a mediocre website that does not communicate well with your target audience. At Sayenko Design, we want to make sure you meet the goals of your audience while showcasing an aesthetically pleasing website design customized to your taste. It is crucial to understand the process before getting your hands dirty in code and design.

Effective Communication in the 21st Century – Social Media

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In the past 10 years, we have witnessed a communication revolution. In a recent blog post on Flip the Media, Hanson Hosein, Director of the Master’s of Communication in Digital Media (MCDM) program at the University of Washington did a great job of summarizing this change: "Effective communication in the 21st century requires us to build relationships by telling our story and providing value-added content to online community platforms, quite often with inexpensive, amateur content creation and distribution tools. This approach reflects current economic and budgetary realities, as well as a need to engage people with entrepreneurial zeal."

Branding – Do I really need it?

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You are a small business owner wondering about branding and what it can do for you. You are asking, “do I really need to worry about branding?” The answer is yes. We believe a majority of small businesses gloss over this essential part of business. There appear to be misconceptions about what branding really means. With that said lets start with the basics – what is branding?