The primary goal of is (1) to display the expertise and professionalism in Mark Schaefer’s magic act and thereby secure new business for Mark Schaefer Magic. A secondary goal is (2) for potential clients who have found the site through a web search to fill out a contact form, indicating their interest in booking Mark Schaefer for their event.

The site should establish trust in Mark Schaefer’s abilities as a magician and ability to deliver a high quality performance at their particular event. In addition, visitors should be able to connect with Mark’s personality as an entertainer.