CONTENT IS KING!
DID YOU KNOW?
90% of consumers find custom content useful, 78% believe the organizations behind the content are interested in building good relationships (source).
You’ve probably heard the expression that ‘content is king’. It’s a phrase that circulates throughout the world of online marketing. However, more important than simply producing content is aligning content to match your business goals. Whether that goal is to increase brand recognition, inform readers or attract new visitors, content serves as a crucial step in converting customers and growing an online presence.
A comprehensive content strategy will help take your content to its full potential – leveraging for growth and integrating with other aspects of your business (including offline).
73% of online consumers get frustrated with websites when content appears that has nothing to do with their interests.
Each content strategy that we develop accomplishes five main objectives:
- Understanding what is unique about your business and how best to communicate that knowledge to your target audience.
- Determining your primary competitors and analyzing their content strategy for insights.
- Developing a methodology that matches content assets to each level of the sales funnel, in order to guide customers towards conversions.
- Identifying the top influencers and websites to collaborate with in order to gain exposure that has tangible value.
- Outlining the process from content ideation and creation all the way through to promotion and conversion.