Web Strategy

What Top Web Design Companies Have in Common

2019-06-19T23:10:24+00:00Categories: Web Strategy, Website Usability, Web Design|

In any industry, there are always trends people seem to follow. When there are new innovative developments people will be drawn to them and they’ll start implementing these new changes into their businesses. It’s the same thing with web design. There are traditional features that web design companies follow and then there will be new trends that seems to create more traffic to your website. While expert web design companies [...]

How to Create a Persona for Website Marketing That Produces Results!

2019-01-25T23:42:24+00:00Categories: Web Strategy, Content Marketing|

When Google stopped reporting keyword data in Google Analytics (AKA not provided) for organic search traffic back in 2013 it had a substantial effect on business owners and digital marketers. How would we be able to properly optimize and target our websites to acquire the right search traffic if we didn’t know what search terms were referring visitors? Digital marketing by nature is a field that requires constant adaptation and [...]

6 Must Have WordPress Plugins

2019-01-25T23:42:25+00:00Categories: Web Strategy, WordPress|

We have been designing WordPress websites for six years. Over time we figured out the 6 must have WordPress Plugins. These will attract more users, enhance your conversions, and hopefully lead to more customers. Contact Form 7 Very beautiful form that we love to use. A form is a must to help convert users into customers! Contact Form 7 can manage multiple contact forms, plus you can customize the form and the mail contents flexibly with simple markup. [...]

10 Rules for Choosing the Right Website Domain Name

2019-01-25T23:42:25+00:00Categories: Web Strategy, Domain Name|Tags: , , , |

You want to start a business and need help with choosing the right website domain name. You have a few ideas, you have a name in mind perhaps, and now your looking to register a domain name to get your website started. I want to outline some tips in picking a good domain name that will attract visitors, enhance your branding and website.

Improve Small Business Website Conversions and ROI

2019-01-25T23:42:26+00:00Categories: Web Strategy, Online Marketing|

Are you frustrated with your website? When is the last time you received business from your website? You are probably one of many small business owners that do not understand how to drive traffic to your website and convert that traffic into customers. Today I am going to give you some easy tips to improve your on-site conversions. 1. Build a Reviews Page on Your Website This builds trust as [...]

Don’t Make Me Think, How to Communicate Effectively on the Web

2019-01-25T23:42:27+00:00Categories: Branding, Web Strategy, Website Usability, Web Design|

When it comes to web design, you want your website to be an effective communicator, correct? That means having your information clear and precise. The statement “Don’t make me think” refers to your website structure and how easily and quickly your audience draws needed information from your site. This should be a simple process for your audience or they may get impatient and leave, or get the wrong impression about your site.

Why is Blogging Weekly Important? Blogging Strategy For Web 2.0

2019-01-25T23:42:27+00:00Categories: Marketing, News, Social Networking, Web Strategy|Tags: , , , , |

In a previous article we went over Blogging Basics. Now we switch our focus to the importance of weekly blogging. Blogging is about sharing your interests, desires, and experiences with others. Your blog is the central hub from which you share those experiences with others. A blog could also be thought of as your article or news section of your website. Since, you want to share this information with as many people as possible, your blog should be visible on search engines such as Google and Yahoo.

Should I build my website in Adobe Flash or HTML?

2019-06-06T01:01:23+00:00Categories: Branding, Web Strategy, Web Design|

A question I often get from perspective clients is: “should I build my website in Adobe Flash?” To answer this question lets look at the cost vs. benefit of an all/ partial built flash website. Benefits of a Flash Site: Slick Look Able to animate just about anything Strong potential for great looking portfolio Excellent presentation piece Attractive for Splash Pages (home page) Great for applications that might be used on your website