A website refresh is a minor update to your existing website: new colors, updated fonts, refreshed imagery, slightly improved layout. A redesign is more extensive: new information architecture, rebuilt website structure, reimagined user experience, rebuilt in a different CMS, major content updates. A refresh might take 4-6 weeks and cost $5,000-$10,000. A redesign typically takes 3-6 months and costs $15,000 or more. Choose redesign if your current structure isn’t working. Choose refresh if your structure is fine but your design is dated.