Plan Design Around Your Strategy & Content
A marketing strategy provides a solid foundation for any good website. Whether your goal is to increase brand recognition, generate business leads, sell products or attract new visitors, a website strategy will serve as your roadmap, establishing how success will be measured and defining how content will serve to convert customers and grow your online presence.
Web Strategy Process
You’ve probably heard the expression that ‘content is king’. It’s a phrase that circulates throughout the world of online marketing. However, more important than simply producing content is aligning content to match your business goals. Whether that goal is to increase brand recognition, inform readers or attract new visitors, content serves as a crucial step in converting customers and growing an online presence. A comprehensive content strategy will help take your content to its full potential – leveraging for growth and integrating with other aspects of your business (including offline). 73% of online users get frustrated with websites when content appears that has nothing to do with their interests. See our in-depth user experience web design principles article that guides our strategy.
1. Website Strategy Doc
Business Objectives
Competitor Research
Target User Profiles
Content Strategy
Conversion Strategy
SEO Link-Building Opportunities
2. Keyword Research
Monthly Search Volume
Where to Target On-Site
Organic Competition
Keyword Value
SERP relevant
Localized
3. Optimizing User Experience
Information Architecture
Structuring & Organizing Content
Map Content Based on User Needs
Strong Call to Action
Intuitive Navigation
Wireframes
Each content strategy that we develop accomplishes five main objectives:
Related Resources
Website Conversion Strategy Process
Learn the Sayenko Design process for website conversion strategy. See our full set of web agency processes.
Ready to craft your own RFP?
We’ve already done the heavy lifting for you with our handy Website Request for Proposal Template. It’s based off the lessons from this guide, and specific for website design projects. Simply download the RFP template, fill in the blanks with your own details, and save yourself the headache of starting from scratch. Read the full RFP for web design article.
How Much Does a Website Cost in 2020? (w Cost Calculator)
A full breakdown of website costs, and what you’ll get for the money at your budget. Learn from an experienced agency just how much a new site costs. Includes a website cost calculator!
Typical Project Includes
We’d be happy to take you through our discovery process, present our recommended solution, take you through our processes, introduce our team and show you some in-depth client reviews. According to Clutch, we’ve been selected #2 web design firm in Seattle.
See our Processes on web design, website strategy, and web development.
