Plan Design Around Your Strategy & Content
A marketing strategy provides a solid foundation for any good website. Whether your goal is to increase brand recognition, generate business leads, sell products or attract new visitors, a website strategy will serve as your roadmap, establishing how success will be measured and defining how content will serve to convert customers and grow your online presence.
Web Strategy Process
You’ve probably heard the expression that ‘content is king’. It’s a phrase that circulates throughout the world of online marketing. However, more important than simply producing content is aligning content to match your business goals. Whether that goal is to increase brand recognition, inform readers or attract new visitors, content serves as a crucial step in converting customers and growing an online presence. A comprehensive content strategy will help take your content to its full potential – leveraging for growth and integrating with other aspects of your business (including offline). 73% of online users get frustrated with websites when content appears that has nothing to do with their interests. See our in-depth user experience web design principles article that guides our strategy.
1. Website Strategy Doc
Target User Profiles
SEO Link-Building Opportunities
2. Keyword Research
Monthly Search Volume
Where to Target On-Site
3. Optimizing User Experience
Structuring & Organizing Content
Map Content Based on User Needs
Strong Call to Action
Each content strategy that we develop accomplishes five main objectives:
Website Conversion Strategy Process
Learn the Sayenko Design process for website conversion strategy. See our full set of web agency processes.