All-Inclusive Approach To SEO
Search Engine Optimization (SEO) is an integral part of online success for any business – what good is it to have an awesome website if no one can find it?
Search Engine Marketing Process
SEO is all about helping people find what they are looking for online. For businesses this means that customers should easily find, and be exposed to, your products, services and brand when searching for solutions online (click here for info). By optimizing your website for both users and search engines, you can increase both the quantity and quality of incoming traffic, and turn queries into conversions. We’re more than a one trick pony, our web design agency is a full service solutions.
1. Interview & Research
Target User Profiles
Website Audit
Competitor Analysis
Keyword Analysis
2. Strategy
Recommendations
Paid vs. Organic or Both
SEO Link Building
Remarketing
Organic SEO Keyword Analysis
Keyword analysis should be the first step in any online marketing campaign. After learning more about your company, and researching your niche and that of your competitors, we determine how best to target potential customers through on-site keyword usage and overall site structure. We prioritize keywords and work them in naturally with on-site copy to create a website that is pleasing to both users and search engines.
Get higher organic search rankings and increased web traffic by optimizing your on-site SEO copywriting web content.
- Increase website conversion with qualified traffic. Your content will speak to your prospective clients because it will be more relevant to what they are looking for. Look for an increased return on investment (ROI).
Insights into marketing trends and customer behavior – things change and keeping up with trends and popularity is important
Proper positioning with keywords that have the biggest impact on your bottom line will help you maximize your time and money with impactful keywords
Discover more in-depth long tail keywords (keywords that are very specific). They help drill down customers that are looking for exactly what you are offering. For example: If you’re a company that develops websites, the chances are that your pages are never going to appear near the top of an organic search for “Website development” because it’s simply too competitive. This is especially true if you are a startup or a small business. But if you specialize, for example, in WordPress web development in the Seattle metro area, using keywords such as “WordPress web developer in Seattle” will produce high quality leads.
SEO Copywriting
Whether it be online or off, content is king! Don’t overlook your website content. Without good content users will simply leave your website, even worse they won’t find you in search engines if not optimized properly. Keyword stuffing is not the answer, you want copy that flows well, speak to your target market, and uses the best SEO practices.
We will help you determine the best keywords to use based on an in-depth keyword analysis.
- Content strategy is developed based on customer feedback, keyword research, and page conversion goals. To achieve effective and compelling content we must survey your customers or target market and find out what speaks to their individual buying decisions.
Content strategy involves copy that identifies the users pains and problems and offers a solution that speaks about benefits rather than services, and has a dramatically different call to action.
We make sure each page is optimized properly. This includes the URL, title, images with an alt tag that has your keyword, keyword density of 3-5% in the body of the page. Spreading out H1, H2, H3 tags on your pages. Your keywords should appear in the first paragraph and your last sentence of the page. Along with all that, you should have internal links to a page on your website.
Sayenko Design is a fully AdWords certified firm and part of the Google Partners™ program. We are experts in advanced Google AdWords support and online marketing strategies!
Website Redesign Project Plan: Ultimate Guide (w. Templates)
No matter if it’s a tweak or a complete overhaul, a website redesign project is a big undertaking that’s filled with risks. Making a detailed project plan that accounts for goals, timeline, cost, and curveballs is the first step to really getting a project off the ground. Read the full Website Redesign Project Plan article.
Ready to craft your own RFP?
We’ve already done the heavy lifting for you with our handy Website Request for Proposal Template. It’s based off the lessons from this guide, and specific for website design projects. Simply download the RFP template, fill in the blanks with your own details, and save yourself the headache of starting from scratch. Read the full RFP for web design article.
How Much Does a Website Cost? (w. Cost Calculator)
A full breakdown of website costs, and what you’ll get for the money at your budget. Learn from an experienced agency just how much a new site costs. Includes a website cost calculator!
