Search Engine Optimization (SEO) is an integral part of online success for any business – what good is it to have an awesome website if no one can find it?

SEO is all about helping people find what they are looking for online. For businesses this means that customers should easily find, and be exposed to, your products, services and brand when searching for solutions online. By optimizing your website for both users and search engines, you can increase both the quantity and quality of incoming traffic, and turn queries into conversions.