Custom WordPress Development2022-07-27T22:22:55+00:00

Custom WordPress Development

Results Driven Solutions Since 2009.

Custom WordPress Development

Seattle Web Design
top global b2b web design companies
Seattle Web Design
Seattle Web Design
Seattle Web Design

Custom WordPress Development Process

WordPress Development

Once design mockups have been approved we begin phase 2 of our professional web design services guided by user experience web design principles – the development of your custom WordPress theme. This involves building out the back end and content management system to meet the specific needs of your business, followed by the front end where we finalize the website’s look and feel. Finally, we integrate the systems necessary for the operation of your site and your business online, which may include CRM, email marketing, marketing automation, external databases, and more.

  • Custom WordPress Theme

  • Easy to Manage Backend

  • Marketing Integration

Quality Assurance

We always test the display and functionality of your website across the most common browsers, mobile devices, and desktop resolutions. Your team and key stakeholders will also be able to test the website via a demo version, which is accessible via your own computers and devices. While this demo site is more or less a finished product, we’ll provide two further rounds of bug fixes to take care of anything that might not work properly. Lastly page speed testing is performed to ensure fast load times. Our general standard is 2 seconds or faster for optimal user experience.

  • Browser Testing

  • Desktop, Tablet & Mobile Testing

  • Page Speed Testing

Site Launch

Before your site is launched into the wild, we offer a screen share training session to your team to instruct on how to manage content in the WordPress CMS, perform basic SEO, and make edits to menus, forms, pages, and meta descriptions. For future reference, you’ll also have access to a library of 50+ training videos that cover the operation and functionality of the back end of your site. Following training and uploading of all unique content we’ll schedule a date for site launch. This process covers 15 standardized checkpoints for launch-critical tasks, including SSL install and configuration, placement of 301 redirects from your old site, sitemap submission via Google Search Console, Google Analytics setup, and more.

  • Deployment

  • Training & Support

  • Maintenance


Once your website is live our focus shifts to website security. WordPress is the most popular CMS in the world and powers 34% of all websites on the web! This high volume of usage makes an attractive target for hackers and malware attacks. On a monthly basis our development team will install the latest WordPress update (when applicable), tests plugins, and checks compatibility with your WordPress theme in a developer environment. This ensures that any potential conflicts and errors are dealt with before updates are pushed to production (live).

Daily backups are recorded for your website to allow us to rollback the site to full functionality if a member of your team accidentally breaks site functionality, or if the site falls victim to hacking.

Hosting is included free of charge and we use the best-in-class WordPress specific dedicated server to provide secure and reliable performance.

  • Website security

  • Software updates & testing by our development team in staging

  • Insurance policy restoring your site for any reason

Your Trusted WordPress Partner

At Sayenko Design we are proud of our reputation with clients, and boast a 4.9 star review average on Google and a 4.8 star average on, the leading review site for web design agencies.

With Sayenko Design you have a trusted partner for ongoing custom WordPress development and site management. We’re always available for feedback and advice, and highly responsive to requests for desired site changes and general troubleshooting. Our team is also available to help train yours in the operation of the WordPress backend.

Expert WordPress Development

Sayenko Design is a WordPress exclusive agency. Our team is comprised of developers who all have 10+ years of development experience, and have worked on 400+WordPress projects. We’ve refined the process of WordPress development down to a science. As a client this means your website will be built in a timely, efficient, and highly collaborative manner.

Custom WordPress themes from Sayenko Design offer significant advantages. Using your personalized marketing strategy as the foundation, we build your website theme from the ground up.

Why WordPress

At Sayenko Design we’ve long realized the benefits of WordPress for web development. That’s why in 2009 we made the decision to specialize in the platform exclusively. What separates WordPress from other web development solutions is its streamlined and modular system that runs on ‘themes’. Our design development team has proven expertise in crafting custom WordPress themes for all types of businesses and organizations. 

  • Customizable – WordPress websites run on themes that are responsive and mobile friendly. These themes can be customized for design, architecture, appearance and functionality.

  • Scalable – An open-source platform, WordPress is a complete solution out of the box for mom and pop shops to use, and robust enough to scale for large sites from major brands like the BBC, Sony, Disney, and Microsoft.

  • Simple Backend – WordPress operates on a streamlined backend interface. Most content is managed through simple text builders that operate like word documents, and don’t require HTML knowledge to use.

  • Plugins – Similar to apps on a smartphone, WordPress runs thousands of plugins from third party developers that add features.

  • SEO Friendly – WordPress allows for easy changes to metadata and URL slugs, in addition to creating optimized website architecture that makes it easier for Google and other search engines to find your pages and content.


A slow website not only discourages visitors from exploring, it also is a negative ranking factor for Google and other search engine algorithms.

One of the most common reasons for slowdowns in WordPress performance is excessive and overlapping code, also known as ‘bloat’. This can be caused by multiple layers of WordPress plugins, and lack of optimization in the backend of the theme. On each project we look to streamline plugins and reduce coding to ensure fast site speeds and quick page load times.

  • Page Speed Testing

  • Minimal Plugin use

  • Optimized Dedicated Professional WordPress Hosting

Plugin Management

With thousands of third party plugins available for WordPress, it can be difficult to know which collection of plugins to install on your site.

We always have our ear to the ground for the latest plugins available, and have a preferred suite of plugins we use when building custom WordPress themes. Let us take care of the sometimes confusing process of managing plugin updates and functionality overlap.

  • Premium Plugins with development licenses

  • Extending Plugins if needed

  • Custom Plugin Creation


As the most popular content management system on the Internet, WordPress is often a target for spam, hacks, and security breaches.

When partnering with Sayenko Design, you can rest assured that we will always have the latest updates to WordPress in place to combat security risks. We also manage hosting directly and can work with your company to properly protect the sensitive customer and business data that passes through your website.

  • Software updates on a monthly basis

  • Compatibility Testing

  • Daily Backups

Customization and Responsive Design

Nearly all WordPress themes these days are mobile-friendly and responsive. However, this doesn’t mean they are all properly optimized.

Hate visiting a website on your phone and seeing elements overlap or improperly displayed? We provide testing for each major device type and browser to ensure your well crafted web pages are showing as they are intended to. We’ll work with your team to customize your design to meet your unique brand standards and color palette, while incorporating the latest web design trends and interactive elements/features.

  • Prioritize above the fold on mobile 1-2 focused areas

  • Improve call to action placement on tablet and mobile

  • Optimized experience for both desktop and smartphone

SEO & Digital Strategy

We believe that web development should always be tailored to the unique persona of our client and their customers.

Our team will work in a collaborative process with you to ensure we fully understand your business, and your customer demographic, before the first line of code is written. We offer digital strategy services that works to connect customer personas to specific elements of your website, provide quantifiable conversion goals for analytics, and map keywords to site architecture and metadata.

  • Informational Architecture

  • Organic Keyword Analysis

  • Competitor Analysis

  • Persona Development

  • SEO Copywriting

Our Clients

Agile Methodology

Sayenko Design employs the Agile development model for our web development projects, which places an emphasis on creating working software iterations, maximizing transparency and maintaining high levels of interaction between all parties involved. Agile processes allow us to quickly respond to change ensuring we are consistently on course.

Why Us for Custom WordPress Development Services?

  • 10+ Years of Custom WordPress Development Experience We are exclusively a WordPress specialized agency, and over the course of a decade have custom developed 400+ WordPress themes. Our expertise with the platform is proven, and we maintain our leading edge by continually documenting and improving our development process with every project. We’ll build your website right, making it flexible, and giving you the ability to scale as your business grows.

  • No Junior DevelopersOur development team is comprised only of seasoned individuals. This experience means our team has the capability to deal with complex technical issues, solve pain points, and complete your project as desired and on-time. Furthermore, our developers are well versed in communicating directly with clients, and are able to work closely with both technical and non-technical stakeholders (without the tech jargon). Most agencies don’t provide direct access to developers, but we believe this is critical to 100% project satisfaction and clearly addressing the needs of our clients.

  • ResponsiveEver have to wait for more than a week to get a response? Not here! We pride ourselves on quick response time, usually within the business day. We only work with a handful of clients at a given time, which allows us to focus on your project and provide the level of support you deserve.

Have a WordPress Development Question?

How do I maintain my WordPress website?2021-05-22T00:18:42+00:00

We offer WordPress maintenance for our client’s websites. The focus is on WordPress security. We perform critical software updates (WordPress + Plugins) by our development team on a monthly basis in a staging environment (a copy of the live website). Once tested for theme compatibility we push those updates to production (the live website). See our full list of WordPress maintenance deliverables.

Will my website be Responsive?2019-11-02T01:01:35+00:00

Yes, all the websites we build are responsive in nature. We go the extra step by customizing the mobile experience – prioritizing above the fold content to 1-2 focused areas and improve the call to action placement, making sure it’s not buried at the bottom.

How will you build my website? Altering a template? Building a custom theme from scratch?2019-11-02T00:56:29+00:00

We build custom WordPress themes. If you have a limited budget of around $10,000 we do utilize a pre-built theme to accommodate budget constraints. See our in-depth article on The Difference Between Custom WordPress Theme vs. Template.

Can we migrate our current content?2019-12-03T20:51:11+00:00

In most cases, yes. However, if your site is using shortcodes it will have to be a manual process, which is more time-consuming.

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Need help building a high-quality custom WordPress theme?

We’ve refined the process of WordPress development down to a science. As a client this means your website will be built in a timely, efficient, and highly collaborative manner.

Custom WordPress Development Projects

Partner with Us

Since 2009, the Sayenko Design team has been creating custom sites built in WordPress. You only get experts from web strategists, designers to web developers, each team member has 8+ years of experience. How many firms can say that?

Partner with Us

Since 2009, the Sayenko Design team has been creating custom sites built in WordPress. You only get experts from web strategists, designers to web developers, each team member has 8+ years of experience. How many firms can say that?