Build Authority with Resources & Blogs
As an educator, you must have great resources and a lot to say. A resource center presents an opportunity to introduce new people to the brand and drive interest in the programs and services described in the content. Some types of content might be white papers and executive summaries that require school administrators and other high level buyers to provide an email to access, building out your email marketing list.
As for your blog, it should serve as a means to tell stories about students, parents, coaches, and how they interact with your brand’s program. Rather than being a home for press release type posts or general news about the program, the blog is best served if it presents the personal side of what you do. If posts are captivating enough, they can get shared through social media, introducing your brand’s story to even more people.