Differentiate From Competing Manufacturers

Manufacturing firms need websites that position them as more than a commodity producer—they need to be an essential part of their customer’s supply chain. Visitors could be buyers from an OEM, engineers looking for parts, or supply chain operations professionals trying to increase efficiency. A good manufacturer’s website should spell out unique value props in the copy, list value-adds where possible, and compare against competitors that buyers are likely to investigate. Everyone asks “why should I buy from you?”, so have an answer ready.

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Answer Customer Questions Their Way

Modern manufacturing websites need to work with customers any way they expect. Go beyond providing a phone number and FAQs. Try implementing a strong search function so customers can look for the specific parts they need, or find helpful articles your team has written that answer unique questions affecting the customer. Add even more advanced functions like a persistent chat bot, which can take manufacturing buyers’ questions and direct them to specific resources so they can move from interest to decision all the faster. By the time they reach out to sales directly, they’ll be informed and ready to iron out a purchase order.


Put a Face to the Product on About Pages

These are the pages that describe your core offerings. Buyers can go anywhere for parts and products, but they choose to work with and stay with a vendor ultimately because of its people. Show off your sales team, your producers, your leadership, and other key players in detailed bios on the About page. Combined with a description of your manufacturing firm’s mission, vision, and values, this personalization can help build trust before buyers have even called you.

Improve Your Website Build Quality

A well-designed, modern manufacturing website can help drive the first positive impressions and keep your firm in the buyer’s consideration set from the get go. Equally important is mobile responsiveness—even in traditional industries, half of the people use their phone to look up information instead of computers. If your website is optimized for any size cellphone and tablet, you can capture even more leads with ease.


Build a Conveyor Belt for New Customers

The buying journey for manufacturing customers has changed. It’s important that a manufacturing website takes into consideration what visitors are doing on each page, how they got there, and directs them towards the ultimate action you want them to take. If you want them to fill in a form, make sure it’s accessible on every page. If you want them to request a quote on particular products, make sure those products get featured in each relevant spot. A website is like an assembly line, so make sure each step flows into the next, and your new business production will be on schedule.


What our Manufacturing Clients are Saying

“The thing that we were initially impressed with—which heavily influenced our decision to move forward with them—was their high-level viewpoint of our website goals. They understood that it was more than an advertising tool and that we were trying to shift how people perceived us both internally and externally. Having that broader view—understanding the purpose of the project as it relates to our strategy moving forward—was something that other developers weren’t exhibiting.”

~ Ben Fisher, Sales Engineer, Access Laser

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Seattle Web Design
Seattle Web Design
Seattle Web Design
Seattle Web Design
Seattle Web Design

Partner with Us

Since 2009, the Sayenko Design team has been creating custom sites built in WordPress. You only get experts from web strategists, designers to web developers, each team member has 8+ years of experience. How many firms can say that?

TALK TO MIKE
206. 659. 8955

Partner with Us

Since 2009, the Sayenko Design team has been creating custom sites built in WordPress. You only get experts from web strategists, designers to web developers, each team member has 8+ years of experience. How many firms can say that?

TALK TO MIKE
206. 659. 8955