Highlight Case Studies on Big Orders
Follow up with customers for whom you’re a major supplier for quotes and data that can help you produce case studies. Even if you’re in commodities manufacturing, these types of social proof are very helpful on the user journey, and unlike one-off referrals they can build your credibility for every potential customer as they investigate your services. They make great sales materials for your team to send out on a one-by-one basis, too.
Iterate and Test for Quality Control
Base your decisions on data with user and usability testing at each phase of your manufacturing website project. Your developer should run the outlines, copy, and designs of the site through random samples of testers and surveys to make sure that everyday people can understand and navigate your site.