Put a Face to the Product on About Pages
These are the pages that describe your core offerings. Buyers can go anywhere for parts and products, but they choose to work with and stay with a vendor ultimately because of its people. Show off your sales team, your producers, your leadership, and other key players in detailed bios on the About page. Combined with a description of your manufacturing firm’s mission, vision, and values, this personalization can help build trust before buyers have even called you.