Share Your Mission and Team with About Pages
The primary goals of the About Pages are to build trust and accurately communicate the mission, vision, and values of your nonprofit. As the 2nd most popular page of a website, it’s important to develop quality content for it. Share its history, accreditations, associations, and personal story with all interested visitors.But a nonprofit is nothing without its people, so be sure to highlight the stories of employees and leadership to establish authority and trust in your ability to run high-quality programs. For each staff member, provide consistent headshots, their contributions to the cause, and bios that highlight their passions and skills.