KEEP ENGINEERS TUNED IN WITH A RESOURCE CENTER
Any technology company that wants to be taken seriously keeps a library of documentation, both technical and marketing focused. Build yours with ebooks, whitepapers, reports, and other high-value lead magnet content, all accessible in an easy-to-browse library. Each document should be robust and easily categorized, with unique blog posts and email campaigns that lead to it, encouraging signups on lead capture forms. You might also feature particular new documents on the homepage, letting every visitor know that you’re taking content marketing seriously. While the core audience for these are the Data Scientists and Researchers, you might also keep sales-sheets that get to the bottom line ROI for Decision Makers.