Answer Visitor Questions Their Way
Often the greatest challenge a technology website faces is explaining what everything does, without front loading too much engineer-speak for the non technical buyers. Include functions like a search bar and a persistent chatbot so that a visitor can recenter themselves any time they get confused. These types of alternative navigation features are becoming common on websites, so as a tech company you can’t afford to be left behind on it.
Master Your Niche with SEO Best Practices
Whether you’re trying to pull in the best engineering talent, new investors for funding, or enterprise end users, it pays to have your technology website easy to discover. By engaging in search engine optimization (SEO) best practices, you can rank better on Google in your niche. It’s best if you can conduct keyword research to find the most searched terms in the industry, so you can focus on writing content that uses those terms.