As with all our projects we start with strategy. This included clearly defining the business objectives, competitor research, target persona development, content strategy, keyword opportunities, conversion goals and strategy, and lastly recommendations for future SEO linking efforts. We also built out the website copy and optimized for keywords. This was the groundwork for a great website as it included a great strategy piece, excellent user interface that enhanced the user experience, and lastly a responsive website that has a focus on lead generation.