Build Authority with a Resource Center
Anyone can claim to be a thought leader—prove it with great resources on your site. Resources are used throughout the top half of the marketing funnel, from awareness to consideration. Plan on giving 20% of your expertise away, in exchange for contact information to generate leads, and then begin a email marketing campaign. It’s a mistake to make your consulting website a static brochure. Instead, provide fresh content on a monthly basis, like white papers, webinar videos, blog posts, or infographics. How do you manage the time for this? We build you a site with an easy-to-use CMS so posting is as easy as possible, and integrate it with your CRM so leads come straight to you.
Answer Basic Questions to Build SEO
For anyone in the consulting business, search engine optimization (SEO) is mostly a matter of writing about the problems your clients face. Your resource center’s content strategy should aim to push out blog posts that answer highly-specific questions that potential clients search for, proving your expertise when they find your article and making you their go-to for solving similar problems. Answer enough little questions, and they’ll be coming to you for your services on the big questions.