Over the past three decades, the digital marketing industry has grown leaps and bounds. Yet, one of the primary objectives of most marketing campaigns is to draw visitors to their websites.
Brands can use various social media platforms to engage and share information and marketing messages with the audience. That said the website is the best place for the target audience to learn about a brand.
It’s the responsibility of the brand to take every possible step to engage and convert the audience on their website. Video as a media to attract, educate, and support customers is the best marketing tool you can add to your website.
Video content is everywhere. Hence, brands can improve their chances of attracting the target audience by using the right kind of video in web design.
Implementing videos that work to retain and convert visitors is tricky. We have perused thousands of websites in the past few months. A pattern has emerged where a few video types have performed better than others. Let’s take a look at the 6 types of video most used in web design.
Reasons to Use Video Content in Web Design
Some years ago, before I was schooled in the art of on-page SEO, I thought adding videos to websites was a bad strategy. I couldn’t be more wrong.
Over the years, the popularity and demand for video content have grown leaps and bounds. So much so, the brave prediction that by 2022 videos would dominate internet traffic has come true.
Compared to 5 years ago, the internet traffic toward video content has increased by 15 times. More and more platforms are adapting to video content. So, why not do the same with your website.
YouTube is an excellent indicator of video popularity. The media platform has grown from strength to strength, all due to its ever-growing userbase that cuts across demographics.
Including videos in web design to engage and convert visitors isn’t a new marketing strategy. It’s already put to use by 66% of B2C and 71% of B2B marketers.
The practice of using video content in web design is only going to gain pace. That’s because: