SCRUB IN YOUR STAFF WITH BIOS IN THE ABOUT PAGE
About pages are at the intent and evaluation level of the marketing funnel, drawing in visitors who like what you have to say, and now want to see if they like the people saying it. They’re the 2nd most popular page on any site, so the content must be top of its class. The primary goal is to build trust and accurately communicate your organization’s mission, vision, and values. Share details about the brand’s history, accreditations, and associations, and include medical staff bios complete with consistent headshots and personal stories to connect with readers. By the time they’re done reading these pages, visitors should feel confident that they know who your brand and its team are, and feel comfortable putting their health in your hands.