POSITION YOUR HEALTHCARE BRAND

Healthcare website design should answer key questions right as your target audience shows up. These might be families, seniors, and professionals. The overarching message that should be presented to visitors of a medical site is that your brand deeply cares about providing the best resources, services and option, with an end-to-end seasoned team of doctors. The challenge is how do you tell them about everything you offer in a concise, uncluttered way? The goal for any healthcare site is to build awareness, connect resources to people, and nurture them towards conversion, while maintaining a support and results-driven brand voice.
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INTUITIVE RESOURCE/ PROVIDER SEARCH FUNCTION

Allow users to quickly find providers with search filters, such as how far they are, availability, contact info, upcoming events and more. It’s important that this process is quick and intuitive, a Google map with matching hospital color scheme is a nice touch.

DESCRIBE THE HEALTHCARE SERVICES

Pages that describe your services are at the consideration level of the marketing funnel. Visitors are interested in the promise made by a blog or the home page, and want to drill down to learn exactly what they’d get by working with you.The goal of service pages should be to help people make an educated decision about their health needs without having to speak to someone by phone or email.

How to organize your pages to answer visitors’ questions:

Above the fold

“Why should I care?”
“What is it?”
“Who’s it for?”

In the Body

“How will it improve my life?”
“How does it work?”
“Why should I trust you?

At the Bottom

“What’s next?”
“How do I get started?”

HELPFUL RESOURCES & PORTAL

As a medical healthcare provider, you must have great resources. A resource center presents an opportunity to introduce new people to the brand, drive interest and confidence to the medical treatments/ procedures described in the content.

ATTRACTIVE STAFF BIOS & ABOUT PAGE

About pages are at the intent and evaluation level of the marketing funnel, drawing in visitors who like what you have to say, and now want to see if they like the person saying it. They’re the 2nd most popular page on any site, so the content must be top of its class. The primary goal is to build trust and accurately communicate your organization’s mission, vision, and values. Share details like its history, accreditations, and associations, and include medical staff bios and personal stories to connect with readers. By the time they’re done reading these pages, visitors should feel confident that they know who your brand and its team are, and want to get to know you all better.

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