We have compiled a selection of some of the best website design ideas within the healthcare industry. Covering everything from effective landing page and home page design to creative elements these key medical website examples will give you a strong starting point when building custom designs and driving new leads.
From a calming color pallete to original videos and photos, the Centura Health website makes a great first impression. Its top level navigation includes just a few key drop downs, easy to navigate. One clever detail is including a primary CTA “Find Care” in the bottom right corner of every page of the site, floating and always ready as the last place a visitor might look. The website also makes liberal use of animations for things like loading elements, transitioning between pages, and hovering over clickable objects, which helps the site feel fluid and gives hints as to where the user should go.
As a top provider in the US and an institution in the industry, the Mayo Clinic’s website needs to match its prestige. Simple choices like a ton of negative (white) space helps the site breathe and makes it easy for visitors to identify important elements. A serif typeface gives it a more serious, venerable vibe. The site also elegantly balances its multiple needs, such as soliciting donations and funding, featuring its important research, and helping patients actively looking for care.
The Regional One Health site uses a very simple color scheme and theme to good effect to showcase its content. It uses simple iconography to help lead users to a handful of paths, has a sticky navigation that keeps users able to get where they’re going, and a robust footer that helps both users and search bots find their way through the site.
Mercy Health’s site uses a handful of alternative navigation features, like a prominent search feature right below the hero image, which helps prompt users for what they can search for. A persistent chat bot also stays in the corner of the screen so visitors are never far from help.
As a medical device and service company, Rest Assured is built with the common features of a product marketing site. It uses original videography and interactive 3D renders to give a very clear idea of what the product is and does, and makes the site extremely simple to use for its target audience of seniors and people with disabilities.
Unique photography, large type, and simple layout help this site serve the Indiana University population. The site and its top level navigation are very geared towards action, with several unique and clear CTAs lined up, allowing users with different goals to quickly sort themselves and be on their way.
Rush Medical’s site has a bold but easy to understand design, with short and punchy headlines displaying confidence and keeping the reader’s attention. Small amounts of lazy loading on different elements like sections, text and images help the site perform and be lightweight, while drawing the visitor’s eye throughout their journey. One useful feature that helps with UX is the “I am a” drop down menu that lets users self identify easily.
Original iconography, a small number of core navigation items, and a consistent color scheme help this site achieve a professional, easy-to-use design. A lot of the less important, secondary navigation is pushed into a small upper banner so that options are on the table but not cluttering the main nav. A comprehensive site search is never far away, too.
Northwestern Medicine’s site takes a lot of simple practices that make it work. The hero section on the homepage quickly sorts users into important relevant paths, with secondary paths in the top navigation to help users with more specialized needs, like accessing clinical research. Their blog and resource centers are easily searchable and provide information on tons of conditions, the services they offer, and updates, giving many different types of visitors the info they need, only when they need it.
This website has a strong visual design, mostly black and white with a distinctive red color indicating the brand, and important points of interaction like it’s primary CTA, “Request an Appointment”. In a word, the design and layout is “clean.” You never feel overwhelmed or have a hard time figuring out what you’re supposed to do next.
What this site lacks in visual flourishes, it makes up for in performance and simplicity. A consistent illustration and icon look helps the brand shine through, and easily helps visitors of all types move throughout the website. They also have a chat bot and large resource section to help users find their way and understand more about what the clinic does.
The use of navy for framing and light blue for interactivity helps guide users through this site, creating a feeling of depth without adding too much visual clutter. A handful of navigation options help guide users, with a key CTA of “Locations and Hours” to set patients up in the right direction.
This site is a specialized cancer center which provides extensive resources and blog content for users. This is a high performing website with responsive design and unique contrasting colors that do not compete with the information provided.
One Medical’s site is modern and snappy, with lazy loading and a well-designed aesthetic when it comes to light use of greens and natural tones. Minimalist animation flows throughout the site, which is also punctuated by strong original photography and icons in an illustration style. Everything drives towards the core CTA of signing up for this interesting alternative to standard clinics. Because it’s different from other clinics, a lot of sections are devoted to “your experience” and “what to expect,” correctly anticipating visitors’ needs.
“Skip the ER and save big.” This headline kicks off a strong, patient-centered experience. The site does a good job of balancing a wide variety of services and information they need to impart, with keeping the site relatively clutter-free and easy to navigate.