Our Vancouver Web Design Process
Our approach is a unique three-phased process. This is different than the typical web design company in Vancouver that takes your content and shovels it into a website template. Phase 1 is website strategy, where we focus on informational architecture, target users, conversion goals, keyword analysis for SEO, wireframes and content writing. Our content strategy focuses on the “less is more” approach. If you think of the average site user, they spend 2-4 minutes on a given website, which isn’t a whole lot of time to capture their attention. The homepage is more or less an elevator pitch, you have about 30 seconds to catch their eye. So we focus on short, concise, value-driven messaging throughout the website. As users don’t like to read long-winded sections, but rather scan content until they see what they’re interested in.
We determine the mission-critical pages and wireframe those pages. Mission critical pages are those that are critical to the conversion. For example, if you’re a Vancouver plumbing business focused on generating business leads, the mission-critical pages might be the homepage, services, why us, reviews and contact us. These pages provide the user with enough information to make an informed decision to reach out or not.
Phase 2 is web design, where we take the wireframed pages and turn them into high fidelity mockups. Starting out with presenting 2-3 homepage concepts with different design directions. Once finalized we move onto designing the internal pages.
Phase 3 is WordPress development, where we take the designed pages and turn them into a functional custom WordPress theme. We’ll provide a demo to the client once its ready and schedule a site-specific training. We’ll also do quality control testing so you don’t have to, when we provide the demo it’s a polished product. We’ll test in all the different browsers and different devices such as desktop, tablet, and mobile. From there once the client is ready we go live and provide any additional support. Typically we provide website maintenance performing critical monthly software updates to WordPress, plugins and make sure its compatible with your theme all on a developer environment. Once everything has been tested we push the update to the live site.