If you have a skilled marketer or sales person that can also write compelling sales copy, you could do the work internally. However, many business to business companies will want to hire a b2b copywriter to learn their business, target audience, and write amazing web copy in their brand voice.
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About the Author: Mike Sayenko
I try to add value to local businesses by blogging about relevant topics to help with website results and online marketing. I also blog about the latest graphic design trends. If you would like me to touch on a subject, please leave us a comment below. I would love to help! We are a Seattle Web Design company with a focus on results through smart strategic marketing. Read a review of our agency.