5 min Read

10 Compelling Web Design Trends for 2022

5 min Read

10 Compelling Web Design Trends for 2022

Mike Sayenko

More and more people have been working from home since the pandemic started in 2020. The web has matured more rapidly—check out these 10 web design trends for 2022 that enhance storytelling, visual interest, and engagement. Web design is becoming an experience tailored to users’ needs, challenges, and motivations. Our article is packed with “when to use it” for each of the trends that you might find helpful with practical tips and examples.

Web trends are tied to telling a brand story through large format photography, micro animations, bold font choices, advanced interactions, and unique layouts that don’t feel cookie cutter.

Read more about previous web design trends and UX principles:

Below are some inspiring web design trends for 2022 that are sure to make an impact measured by engagement (time spent on the website and conversions).

  1. One-page websites
  2. No hero images
  3. Mega Footers
  4. Gender-neutral design
  5. Moving Type
  6. Linework
  7. Rich Gradients
  8. Layered Effects
  9. Dynamic Content
  10. Glassmorphism

1. One-page websites

One-page websites aren’t a new concept. Its been around since 2015. The idea sparks the trend that less is more and the ability to tell your story quickly. Usually, these sites forgo menus and navigation. It’s hard to tell a story if you have to click around too many pages. It’s much easier to keep scrolling a page and answer top questions. Often, these are an excellent fit for microsites that may want to highlight a company’s big milestone anniversary, a portfolio site, and an advertising landing page for marketing a product or service.

When to use it?

  • Show off your resume or portfolio

  • SaaS product

  • Landing Page for advertising

  • A microsite that has a narrow focus

One-page websites web design trend 2021

2. No hero images

Hero images are the first image banner you see on a web page. In 2022 web designers will use typography and design to communicate their stories rather than relying on photography. A nice image brings visual interest, but resorting to stock photography is often a poor choice. Communicate your ideas with more clarity using text. Interlace it with design treatment and layout for truly a captivating experience.

How to use it?

  • Use layout, typography, color, and shapes to communicate your message

  • Don’t use photography as it may water down your messaging

  • The hero section should communicate what the page is about

No hero images web design trend 2022

3. Mega Footers

A larger web design trend of 2022 is the use of mega footers. The footer carries over this concept, similar to a mega menu, typically with 3-4 columns of menu links grouped by categories. Things to include are copyright information, a link to your privacy policy page, social profile links, an opt-in email form, and menu links grouped by categories.

Are Footer links important for SEO?
Internal linking for your website is important for helping your users navigate your website naturally and SEO. Search engines want to understand whether you’ve added footer links only for SEO purposes or if they exist to help the end-users as they navigate your website.

For example, if you have 80+ footer links pointing to various location pages, Google may notice and penalize you as these links are clearly set for SEO only and not the end-user.

Why use it?

  • When your website has lots of menus with lots of information

  • You have a diverse audience group that needs quick access to Support, Resources, Products or Services, Sales, and About your company

  • You have multiple office locations

mega footer 2022 web design trends

4. Gender-neutral design

Gender-neutral design is becoming a standard trend. Creating access standards for male and female users is the first step in looking outside societal assumptions. When writing content, the new normal is to opt for they rather than him or he when a gender is not specified.

Try not to make assumptions about the people who visit your website. Such as their interest based on gender.

How to use it?

  • If you have an eCommerce website, remove gender-specific filters

  • Forms, if you have a gender-specific field, consider adding an option for “rather not say”

Gender-neutral web design trends 2022

5. Moving Type

Often we think of animated photos, icons, UI elements, and transitions. Animated text is another strong trend in 2022. Show your creativity, and emphasize what you’re trying to communicate. These small micro animation touches allow text to be in the spotlight without overwhelming your audience. This trend can go hand and hand with trend #2, No Hero Images, to evoke an emotion, bring attention and create a memorable experience.

Why use it?

  • To bring visual interest to your value proposition

  • Consider combining this technique with trend #2

  • Change it up with an emphasis on the words on your page rather than images and icons

Moving Type web design trend 2022

6. Linework

This web design trend feels edgy and modern. Linework breaks up the header, footer, and content sections to create a distinct look and feel. You can take it further by adding illustrated line art. The linework is a branding choice. Choose wisely!

When to use it?

  • You need a distinct look and feel to stand out from the sea of competitors

  • Your brand needs to be on top of current trends or trendsetting

Linework 2022 web design trend

7. Rich Gradients

Gradients aren’t new, but this format is for 2022 in a new, more mature format. Rich gradients are becoming one of the dynamic web design trends in contemporary web design and are often used to add deepness to flat images. In 2018 Instagram brought the trend back with its gradient logo. Since then, gradients have evolved with interactivity and imagination. Using rich gradients is a very good option if you are designing a minimalistic design.

Why use it?

  • It offers more room for creativity

  • It creates an illusion of movement while keeping the minimal design

Rich Gradients web design trend 2022

8. Layered Effects

A great way to show off a custom design is by creating a layered effect with design treatments, photography, and icons that stack and overlap. This effect frequently draws the desired impact of visual interest in a meaningful way.

Using the example of InVision, you can see they have done a beautiful job of combining product screenshots with icons and photography to create an immersive experience to telling the website story.

When to use it?

  • You want to have highly custom non-cookie cutter visuals

  • Photography alone doesn’t communicate your point

Layered Effects web design trend 2022

9. Dynamic Content

Dynamic content is the content stored in the website database, which can be used on any page on your website. You can, for example, display a featured blog post on your product or service page without having to go into the page to update the content. This content can be automatically populated and updated as you add a new featured blog post.

The content must be added once into your content management system but could be displayed on multiple pages dynamically. Dynamic content is excellent for anyone developing a website with constantly changing content like blog, portfolio, projects, team members, products, press releases, news, or events.

When to use it?

  • You want to feature an educational resource (blog article) on your product or service page

  • You want to feature a case study or project on your product or service page

  • You want to highlight press releases or news on your homepage

  • You have webinars, expos, tradeshows you want your audience to know about, by highlighting it on the homepage

Dynamic Content web design trend 2022

10. Glassmorphism

Glassmorphism is a new trend on the block that is quickly growing. Glassmorphism is a trend used to describe UI design that emphasizes light or dark objects placed on colorful backgrounds. A background blur is placed on the objects, allowing the background to shine through, giving it the impression of frosted glass.

The main thing about this technique is diffusion, reflection, and shadow, which create an optical illusion. The glass effect can make a site feel 3D when combined with subtle movement. The “frosted glass” diffusion within the image allows you to incorporate transparency into your design without feeling too visually cluttered.

Here are some inspirational Glassmorphism designs to get your creative juices flowing.

When to use it?

  • Use it for website landing pages, dashboards, and mobile app interfaces to UI components such as cards, login screens, and app onboarding screens

  • Technology-focused product website

Glassmorphism web design trend 2022
Glassmorphism web design trend 2022

To wrap up 2022 web design trends

We always enjoy writing these articles on trends and trendsetters after doing the heavy lifting for you with a large mix of websites. As you consider your website project, it’s good to keep in mind these design trends. While it’s important to stay updated in our evolving world, paying attention is equally essential.

Web designers are more likely to have a method of producing different web designs with keeping accessibility and intuitive navigation in mind that engages with visitors in a unique yet influential way. Explore how they can enhance your brand story.

Need help taking advantage of these and other trends in your next website refresh? See our professional web design service along with our web design portfolio.

Are you interested in how these 2022 web design trends compare to the past? 

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