nnielson

Nick Nielson

About Nick Nielson

As a Seattle native and graduate from the University of Washington, it’s safe to say Nick has a strong connection to the Pacific Northwest. A specialist in SEO, link building and content creation, he brings a well-rounded digital marketing background to Sayenko Design. Outside of work, Nick likes to focus on fictional content, and co-authors a serial science fiction story online.

WordPress Development: Custom WordPress Theme vs Premium Theme

2019-11-26T22:46:46+00:00Categories: Web Strategy, Website Usability, WordPress|

The Difference Between Custom WordPress Theme vs Premium Theme Since first coming online in 2003, WordPress has grown from a simple and easy-to-use blogging platform into the most recognized and widely used open-source website builders and CMS (content management system). The simplicity of WordPress lies in its WYSIWYG builder and templated modular design. WYSIWYG stands for ‘what you see is what you get’. This format for web [...]

Long Tail Keyword Research – Convert More with Helpful Content

2019-01-25T23:42:24+00:00Categories: Long Tail Keywords|

What are Long Tail Keywords and How to Find Them If you’ve spent any amount of time in the keyword research trenches, you’ve likely heard of the elusive ‘long tail keyword’. These are the phrases that don’t typically have high search volume, but are much more relevant to a specific action. People who search these terms aren’t looking for a wikipedia article, they are looking for specific answers and solutions. [...]

How to Create a Persona for Website Marketing That Produces Results!

2019-01-25T23:42:24+00:00Categories: Web Strategy, Content Marketing|

When Google stopped reporting keyword data in Google Analytics (AKA not provided) for organic search traffic back in 2013 it had a substantial effect on business owners and digital marketers. How would we be able to properly optimize and target our websites to acquire the right search traffic if we didn’t know what search terms were referring visitors? Digital marketing by nature is a field that requires constant adaptation and [...]

How to Boost Website Conversions By Optimizing Lead Generation Form

2019-01-25T23:42:25+00:00Categories: WordPress, Lead Generation|

Why Conversion Tracking is Important Conversion tracking is essential for any website - ecommerce, informational, media, non-profit or otherwise. As an experience, website should directing visitors to an ultimate goal. Most often this is towards a purchase or lead, but in other cases it could even be about improving branding or just having fun. All of these goals are measurable through analytics and tracking the actions of users onsite. Goals are [...]

3 Ways to Leverage Existing Data into Highly Sharable Custom Content

2019-01-25T23:42:25+00:00Categories: Content Marketing|

With the abundance of content online the values of originality and education are of increasing importance. One of the best ways to create such content is with original data or presents existing data in a new way. Custom content that presents original, quantitative data is shared at a higher rate than other forms of content. The reason for this is simple - it’s quotable. Publications can easily create their own [...]

4 Elements Small Businesses Forget About in Local SEO

2019-10-04T01:22:00+00:00Categories: Local SEO|

For small businesses, appearance in local search can have a profound impact on revenue and growth. The strength of local SEO, the major factor behind local search rankings, plays a large role in that appearance. Gaining a top ranking takes some investment (particularly in a competitive niche or region), but by making sure the basics are in place, you’ll be setting the foundation for future success. The following 4 elements [...]