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Nick Nielson

About Nick Nielson

As a Seattle native and graduate from the University of Washington, it’s safe to say Nick has a strong connection to the Pacific Northwest. A specialist in SEO, link building and content creation, he brings a well-rounded digital marketing background to Sayenko Design. Outside of work, Nick likes to focus on fictional content, and co-authors a serial science fiction story online.

Long Tail Keyword Research – Convert More with Helpful Content

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What are Long Tail Keywords and How to Find Them
If you’ve spent any amount of time in the keyword research trenches, you’ve likely heard of the elusive ‘long tail keyword’. These are the phrases that don’t typically have high search volume, but are much more relevant to a specific action. People who search these terms […]

How to Create a Persona for Website Marketing That Produces Results!

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When Google stopped reporting keyword data in Google Analytics (AKA not provided) for organic search traffic back in 2013 it had a substantial effect on business owners and digital marketers. How would we be able to properly optimize and target our websites to acquire the right search traffic if we didn’t know what search terms […]

How to Boost Website Conversions By Optimizing Lead Generation Form

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Why Conversion Tracking is Important
Conversion tracking is essential for any website – ecommerce, informational, media, non-profit or otherwise. As an experience, website should directing visitors to an ultimate goal. Most often this is towards a purchase or lead, but in other cases it could even be about improving branding or just having fun. All of these […]

3 Ways to Leverage Existing Data into Highly Sharable Custom Content

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With the abundance of content online the values of originality and education are of increasing importance. One of the best ways to create such content is with original data or presents existing data in a new way. Custom content that presents original, quantitative data is shared at a higher rate than other forms of content. […]

4 Elements Small Businesses Forget About in Local SEO

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For small businesses, appearance in local search can have a profound impact on revenue and growth. The strength of local SEO, the major factor behind local search rankings, plays a large role in that appearance. Gaining a top ranking takes some investment (particularly in a competitive niche or region), but by making sure the basics […]