[4min Read]If you’ve spent any amount of time in the keyword research trenches, you’ve likely heard of the elusive ‘long tail keyword’. These are the phrases that don’t typically have high search volume, but are much more relevant to a specific action. People who search these terms aren’t looking for a wikipedia article, they are looking for specific answers and solutions.
[3min Read]For small businesses, appearance in local search can have a profound impact on revenue and growth. The strength of local SEO, the major factor behind local search rankings, plays a large role in that appearance.