More than an image: Web design with strategy

2020-02-15T01:44:24+00:00April 24th, 2016|Categories: Branding, News, Content Marketing, Social Media, Web Design|

Whether you are planning on designing your very own website or you are a seasoned web development professional looking to design for the first time, you must understand the purpose and use of your website design. If this step isn't taken, you will end up with a mediocre website that does not communicate well with your target audience. At Sayenko Design, we want to make sure you meet the goals of your audience while showcasing an aesthetically pleasing website design customized to your taste. It is crucial to understand the process before getting your hands dirty in code and design.

How to Create a Persona for Website Marketing That Produces Results!

2020-02-07T23:43:18+00:00March 20th, 2016|Categories: Digital Strategy, Content Marketing|

[5min Read]When Google stopped reporting keyword data in Google Analytics (AKA not provided) for organic search traffic back in 2013 it had a substantial effect on business owners and digital marketers. How would we be able to properly optimize and target our websites to acquire the right search traffic if we didn’t know what search terms were referring visitors?

Why is Blogging Weekly Important? Blogging Strategy For Web 2.0

2020-02-15T01:44:24+00:00December 15th, 2011|Categories: Digital Strategy, News, Content Marketing, Social Media|Tags: , , , , |

In a previous article we went over Blogging Basics. Now we switch our focus to the importance of weekly blogging. Blogging is about sharing your interests, desires, and experiences with others. Your blog is the central hub from which you share those experiences with others. A blog could also be thought of as your article or news section of your website. Since, you want to share this information with as many people as possible, your blog should be visible on search engines such as Google and Yahoo.

Blogging Basics

2020-02-15T01:44:24+00:00May 21st, 2009|Categories: Digital Strategy, Content Marketing, WordPress|Tags: , , , , |

With tens of millions of blogs out on the web, it is easy to get lost in the crowd. This article discusses some basic blogging strategies that will help you break through the clutter. 1. Take a look at other Blogging sites Get familiarized with other blogging sites. This sounds very basic, but many people confuse corporate blogging with advertising and PR. Blogging is not a platform for advertising your products and services. These sort of blogs usually fail. Think of blogging as a social experience – real people share their personal experiences and engage others in interesting and thoughtful conversation by adding value to the reader.

Effective Communication in the 21st Century – Social Media

2020-02-15T01:44:24+00:00March 5th, 2009|Categories: Branding, Digital Strategy, Content Marketing, Social Media|

In the past 10 years, we have witnessed a communication revolution. In a recent blog post on Flip the Media, Hanson Hosein, Director of the Master’s of Communication in Digital Media (MCDM) program at the University of Washington did a great job of summarizing this change: "Effective communication in the 21st century requires us to build relationships by telling our story and providing value-added content to online community platforms, quite often with inexpensive, amateur content creation and distribution tools. This approach reflects current economic and budgetary realities, as well as a need to engage people with entrepreneurial zeal."