3 min Read

How Good Web Design Helps You to Build Your Brand

3 min Read

How Good Web Design Helps You to Build Your Brand

Mike Sayenko

Most people don’t realize how established their business can become if they utilize a quality designed website. Since we live in a digital age the only way to make your company consistently visible is by creating online content for your target market to see.

If you correctly market your business through a well-designed website, everyone will know exactly what your brand looks like and what you’re selling. So how can web design become the face of your brand? If you’d like to find out, continue reading. You may find ideas that will work for your company’s website.

Good Web Design Will Showcase Your Logo for the World to See

Here’s an easy way to make an impact: your logo should feature on every page of your website to create brand awareness. So when you’re organizing a marketing campaign or sharing your content or website link onto social media pages, people will be able to identify you easily.

Note that a quality web design will feature your website logo in a natural way so that your site isn’t over-saturated with branding. But web design is about much more than just your company’s colors, logo or slogan.

The Importance of Brand Identity—The Role of a Quality Website

Brand identity is what sets your company apart from your competitors.

A quality designed website will help you share aspects of your brand directly to your target market so they can see what your company represents. You want them to remember:

  • Name of your company

  • How you help customers with their needs

  • Your company’s mission

  • Your vision for the future

  • Values

  • Logo

Sharing information about your company is effortless when you have a visual platform. A website that’s live on the internet can be seen by millions of people. That’s why it’s important that you have a structured website design, portraying everything you want visitors and other businesses to know about your brand.

Now, how should your website look like?

Your Webpage Layout Focuses on Your Company’s Identity

Have you ever seen a website with a poor layout and not user friendly? You may find that these types of websites aren’t easy to browse through and it’s difficult to see what they have to offer. Some may have busy visuals that obstruct the content or vice versa.

If your company website isn’t professionally designed, people will have negative impressions of your brand identity:

  • Your webpage may be seen as untrustworthy
  • You are not a professional business

  • Customer satisfaction isn’t a priority

  • That you don’t care about your brand image

Your target market will visit your site more not because of its user-friendly interface only but also because the visual aesthetics aligns with your company values, mission and vision. They can judge all this through your attention to details in your website layout and design.

Quality Web Design Shows that Your Business is A Professional Establishment

So, what are the features of high-quality web design?

  • Easy to read content: Your content should be a reflection of your brand in terms of information value, help user to understand your product, as well as usefulness after sales. Don’t limit your content to sell your products or services only; make them useful for your prospective customers and existing ones too.
  • Find contact details effortlessly: The easier it is for visitors to connect with your brand, the more easily they’ll be convinced your brand is real by real people; and not just up in the clouds. Elements like email address, chats, office address, phone numbers or even business WhatsApp number will verify that you’re an authentic brand.

  • Social media links: A good brand allows visitors to interact beyond the website and product/services through engaging conversations; they build relationships for the long term. This is why social media links on your websites help establish this trust.

  • People behind the brand: Listing your top employees or relevant people in your company will help put a face to your brand. This will help make visitors connect with real people visually and individually if they have any questions.

Apart from these, it’s important to also note that people trust your website more if it checks with the following:

  • Professional domain name

  • A quality web design

  • An ‘About Us’ with mission, vision, values, and company history

  • Lots of branded visuals

  • Quality content with excellent grammar

  • Fast web page load time

Final Thoughts

Your website is the digital face of your brand. It represents your company brand when people visit your site. That’s why it’s crucial that your website is professionally designed, and show that you take pride in your brand, a reliable source they can trust. Need more info? Read our handy user experience web design principles guide.

What does your website say about you at the moment? Need help? Contact our web design agency.

Ready to craft your own RFP?

We’ve already done the heavy lifting for you with our handy Website Request for Proposal Template. It’s based off the lessons from this guide, and specific for website design projects. Simply download the RFP template, fill in the blanks with your own details, and save yourself the headache of starting from scratch. Read the full RFP for web design article.

Website design rfp template

Ready to craft your own RFP?

We’ve already done the heavy lifting for you with our handy Website Request for Proposal Template. It’s based off the lessons from this guide, and specific for website design projects. Simply download the RFP template, fill in the blanks with your own details, and save yourself the headache of starting from scratch. Read the full RFP for web design article.

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