Hangry Kits delivers a variety of boxed snack packages to customers, and their friends and family. After a period of upward growth on Amazon and Ebay since launching in 2011, the client was looking to establish a selling platform of their own. Doing so would allow them to sell direct to consumers, and increase business value. However, creating a website of their own brought new challenges. Chief among these were the need to solidify Hangry Kits as a brand, create functional ecommerce design, and build awareness to a new online destination.
1. Attract and maintain a varied customer base, particularly those seeking to send care packages.
2. Nurture leads by increasing followers and email subscribers at all levels of the marketing conversion funnel.
3. Build the brand via content marketing through a blog, and shares on Facebook and other social media platforms.
With a focus on these 3 persona types Sayenko Design developed a website strategy that included a conversion strategy, keyword research, competitor audit, messaging and content strategy.
1. Snack Packer Customers who enjoyed the convenience of boxed snacks 2. Snack Lovers Customers who were looking to save on bulk snack purchases 3. Family/ Friend Customers that wanted to send humorous care packages to friends and family
As consumers spend more and more on their mobile devices it’s crucial for new websites to have mobile optimized ecommerce capabilities. By utilizing responsive design we were able to create a buying experience that both showcased the snack package products, and laid a clear path to purchase.
The website store was integrated with ShipStation, an automated shipping solution that imports orders from multiple selling channels and allows you to print shipping labels. Integration for this project involved linking the company’s Amazon store and the new website.
Soon after the website launch positive results started rolling in, with 91 orders over the first two months! This new revenue channel has been a big boost for Hangry Kits, who look to take the business even further and help solve world hangry. We’re excited to work with them as they deliver more and more packages of tasty goodness to customers and their loved ones!
A WORD FROM THE TEAM
“I really enjoyed creating a content strategy around products that were lighthearted and often bought as gifts. Hangry Kits is a unique and fun brand, and I’m happy we could help them further expand in the growing delivered goods marketplace with this website.”
~ Nick Nielson, Strategist
“Hangry Kits team had great feedback and really helped refine the website into a strong brand experience. The design needed to highlight the brand as a fun, playful, and convenient gift box that bring people together. The site was well received with rave reviews and feedback, and nothing makes us smile more than a job well done.“
~ Mike Sayenko, UI/ UX Designer
“I really enjoyed working with Hangry Kits, providing the tools for them to quickly manage content and be successful running the shop. A custom ecommerce shop is always a challenge but a rewarding one. The project was a win win.”