1) Exposure to Residential Customers
Solution: Local search engine optimization to increase traffic from search results related to aggregate products in the South Puget Sound region.
2) Ease of Purchase
Solution: Create a new online product catalog to improve the process for finding products, selecting quantities and requesting quotes.
3) Increase Conversions
Solution: Website visitors are directed through graphics and content to fill out lead capture forms, and to place a call to sales or dispatch.