1. Brand Recognition – NWCG wanted to increase recognition of their brand name by customers looking for property online.
2. Value Presentation – High quality imagery, clean and modern style, and persuasive copy were implemented in the new site development.
3. Inventory Display – Creation of an easy to navigate, accurate and informative online inventory was identified as a major opportunity for the new website.
4. Lead Generation – Visitors to the site are prompted to subscribe to NWCG’s newsletter through clear calls to action. Property listings are also accompanied by a call to action to request a marketing package.