When longstanding mechanical contractor Heide & Cook decided to reinvent itself, it turned to Sayenko Design to do a comprehensive re-design of the cornerstone of its marketing: its website.
In the aftermath of the Great Recession, this longstanding and well-respected firm was faced with a slowdown in the new construction projects that powered its business in plumbing and HVAC. Its response? Leverage its broad engineering capabilities to offer integrated facilities management services.
Here’s how we helped Heide & Cook make this transformation a total success.
1. Web strategy, persona creation, including content strategy, voice definition, and information architecture
2. Keyword and competitive research
3. Web design and development: WordPress theme development and optimization of website for desktop and mobile devices
We researched Heide & Cook’s competitors. We looked at the search terms that prospective customers were using to find partners in the facility services industry. We developed a comprehensive plan for the message, voice, and content needed to convey the capabilities Heide & Cook offers, and then we organized it all into a thoroughly modern and easy-to-navigate site that looks great across all devices. We created integrated calls to action that ensured the sales funnel was less than a click away at all times. We implemented best practices for visibility in search and implemented a site structure that made it easy for Google and other sites to discover and crawl all of Heide & Cook’s content.
Increased Qualified Visits
In short, we helped the world see Heide & Cook for the fully integrated facility services company it is. The results speak for themselves. Traffic jumped immediately after the re-launch of the website, as did leads and sales.
A WORD FROM THE CLIENT
“Of the brand’s 13 associated websites, the site by Sayenko Design has earned the most compliments from internal and external visitors, contributing to a 7x increase in traffic. The project team’s dual UX and technical skill set ensured an attractive, modern final product.”