[5min Read]With the abundance of content online the values of originality and education are of increasing importance. One of the best ways to create such content is with original data or presents existing data in a new way.
In a previous article we went over Blogging Basics. Now we switch our focus to the importance of weekly blogging. Blogging is about sharing your interests, desires, and experiences with others. Your blog is the central hub from which you share those experiences with others. A blog could also be thought of as your article or news section of your website. Since, you want to share this information with as many people as possible, your blog should be visible on search engines such as Google and Yahoo.
With tens of millions of blogs out on the web, it is easy to get lost in the crowd. This article discusses some basic blogging strategies that will help you break through the clutter. 1. Take a look at other Blogging sites Get familiarized with other blogging sites. This sounds very basic, but many people confuse corporate blogging with advertising and PR. Blogging is not a platform for advertising your products and services. These sort of blogs usually fail. Think of blogging as a social experience – real people share their personal experiences and engage others in interesting and thoughtful conversation by adding value to the reader.
In the past 10 years, we have witnessed a communication revolution. In a recent blog post on Flip the Media, Hanson Hosein, Director of the Master’s of Communication in Digital Media (MCDM) program at the University of Washington did a great job of summarizing this change: "Effective communication in the 21st century requires us to build relationships by telling our story and providing value-added content to online community platforms, quite often with inexpensive, amateur content creation and distribution tools. This approach reflects current economic and budgetary realities, as well as a need to engage people with entrepreneurial zeal."
