Content Marketing

How to Create a Persona for Website Marketing That Produces Results!

2024-03-20T06:43:52+00:00Categories: Digital Strategy, Content Marketing|

[5min Read]When Google stopped reporting keyword data in Google Analytics (AKA not provided) for organic search traffic back in 2013 it had a substantial effect on business owners and digital marketers. How would we be able to properly optimize and target our websites to acquire the right search traffic if we didn’t know what search terms were referring visitors?

3 Ways to Leverage Existing Data into Highly Sharable Custom Content

2023-09-19T06:20:08+00:00Categories: Content Marketing|

[5min Read]With the abundance of content online the values of originality and education are of increasing importance. One of the best ways to create such content is with original data or presents existing data in a new way.

Why is Blogging Weekly Important? Blogging Strategy For Web 2.0

2024-03-20T06:20:18+00:00Categories: Digital Strategy, News, Content Marketing, Social Media|Tags: , , , |

In a previous article we went over Blogging Basics. Now we switch our focus to the importance of weekly blogging. Blogging is about sharing your interests, desires, and experiences with others. Your blog is the central hub from which you share those experiences with others. A blog could also be thought of as your article or news section of your website. Since, you want to share this information with as many people as possible, your blog should be visible on search engines such as Google and Yahoo.

Blogging Basics

2024-03-20T05:58:18+00:00Categories: Digital Strategy, Content Marketing, WordPress|Tags: , , , |

With tens of millions of blogs out on the web, it is easy to get lost in the crowd. This article discusses some basic blogging strategies that will help you break through the clutter. 1. Take a look at other Blogging sites Get familiarized with other blogging sites. This sounds very basic, but many people confuse corporate blogging with advertising and PR. Blogging is not a platform for advertising your products and services. These sort of blogs usually fail. Think of blogging as a social experience – real people share their personal experiences and engage others in interesting and thoughtful conversation by adding value to the reader.