Branding for small business – Do I really need it?

2020-04-10T21:28:59+00:00February 11th, 2017|Categories: Branding, Digital Strategy|Tags: , , |

You are a small business owner wondering about branding and what it can do for you. You are asking, “do I really need to worry about branding?” The answer is yes. We believe a majority of small businesses gloss over this essential part of business. There appear to be misconceptions about what branding really means. With that said lets start with the basics – what is branding?

Blogging Basics

2020-02-15T01:44:24+00:00May 21st, 2009|Categories: Digital Strategy, Content Marketing, WordPress|Tags: , , , , |

With tens of millions of blogs out on the web, it is easy to get lost in the crowd. This article discusses some basic blogging strategies that will help you break through the clutter. 1. Take a look at other Blogging sites Get familiarized with other blogging sites. This sounds very basic, but many people confuse corporate blogging with advertising and PR. Blogging is not a platform for advertising your products and services. These sort of blogs usually fail. Think of blogging as a social experience – real people share their personal experiences and engage others in interesting and thoughtful conversation by adding value to the reader.