Digital Strategy

Effective Communication in the 21st Century – Social Media

2024-08-22T02:37:33+00:00Categories: Website Branding Strategies, Digital Strategy, Content Marketing, Social Media|

In the past 10 years, we have witnessed a communication revolution. In a recent blog post on Flip the Media, Hanson Hosein, Director of the Master’s of Communication in Digital Media (MCDM) program at the University of Washington did a great job of summarizing this change: "Effective communication in the 21st century requires us to build relationships by telling our story and providing value-added content to online community platforms, quite often with inexpensive, amateur content creation and distribution tools. This approach reflects current economic and budgetary realities, as well as a need to engage people with entrepreneurial zeal."

WordPress Development: Custom WordPress Theme vs Premium Theme

2024-11-06T06:15:32+00:00Categories: CMS Comparison, Website Usability, Digital Strategy, WordPress|

[12 min Read] The Difference Between Custom WordPress Theme vs Premium Theme by Nick Nielson Since first coming online in 2003, WordPress has grown from a simple and easy-to-use blogging platform into the most recognized and widely used open-source website builders and CMS (content management system).

Installing Google Analytics 4: A Step-By-Step Approach

2023-11-29T00:34:12+00:00Categories: Digital Strategy, Search Engine Optimization|

[6 min Read] In today's digital age, having a strong online presence is crucial for businesses and individuals alike. When it comes to building a website, WordPress is a popular choice due to its flexibility and user-friendly interface.

Accessing Your WordPress Site: How to Log In and Manage Content

2023-11-29T00:58:48+00:00Categories: Website Usability, Digital Strategy, Content Marketing, Web Design, WordPress|

[3 min Read] WordPress has become one of the most popular content management systems, powering millions of websites worldwide. If you're new to WordPress, it's important to understand how to access your site's admin dashboard and effectively manage your content.

Removing Breadcrumbs in WordPress: A Guide to Tidy Navigation

2023-11-29T00:59:39+00:00Categories: Website Usability, Digital Strategy, Content Marketing, Web Design, WordPress|

[3 min Read] When it comes to website navigation, simplicity and clarity are key. Breadcrumbs, a navigation feature that displays a trail of links indicating the user’s location within a website, can be helpful in some cases.

The Cornerstone of Success: Top Aspects Of An Effective Website

2024-11-06T06:35:36+00:00Categories: Website Usability, Digital Strategy, Content Marketing, Web Design|

[3 min Read] In today’s digital age, a well-designed and effective website serves as the cornerstone of success for businesses and organizations. It acts as a powerful tool for attracting and engaging customers, establishing credibility, and driving conversions.

Strategizing Website Content: Optimal Methods For Enhancing User Experience

2024-08-26T17:27:33+00:00Categories: Website Usability, Digital Strategy, Content Marketing, Web Design|

[3 min Read] In the digital landscape, creating a successful website goes beyond aesthetics and functionality. Strategic website content plays a vital role in engaging visitors, providing valuable information, and guiding them towards desired actions.

Embellishing Your Website: Advice For Crafting An Aesthetically Pleasing Online Persona

2023-11-02T23:37:12+00:00Categories: Website Usability, Digital Strategy, Content Marketing, Web Design|

[3 min Read] In today’s digital era, a visually appealing website is paramount for creating a strong online presence. Your website serves as your virtual persona, representing your brand and enticing visitors to explore further.