During the planning stage, avoid the risk of disorganization. Site architecture example. During the design stage, be ambitious but remember the user experience and search engine crawlers could use some help too. Post-launch, don’t blind yourself to performance–make sure you look at metrics like traffic.
If you don’t consider SEO as part of your website redesign process, you could at the extreme lose so much traffic that the business never recovers. This has happened before. At the same time, a website redesign is a cost effective time to not just minimize SEO risk, but improve SEO rankings.
Website redesigns, when done well, improve the experience of visitors through better navigation and visuals. In turn potential customers will see your website more often in search engine results, visit more often, stay longer, and seek your services. Website design is not a static profession, it is creative and technical, meaning that your competitors will serve up a better experience with their own website redesign. After enough time has passed, a [...]
An established design studio offers nonprofits a streamlined process. It should incorporate the nonprofit leadership’s detailed desires while applying a deep, technical and artistic skill set to the task. The best nonprofit web designs reflect the cause to which supporters contribute, and why they subjectively do so, without burdening them in building the website.
A do-it-yourself nonprofit website design must stay focused on moving the mission forward. All design elements should cohere together to impact potential supporters emotionally and drive them to engage and donate. This article explains a lot of the core principles for designing the visuals, user experience, and backend of a nonprofit website.
An effective web design studio understands that nonprofit websites involve the same core design skills with a humanitarian twist. A web designer committed to contributing to their community should ideally offer a discount that takes into account that a nonprofit is driven by mission and needs to preserve their budget.
Nonprofits absolutely can and should claim design and website monetary expenses in their taxes. The accounting method and specific tax treatment will vary by nonprofit organization and potentially by web design expense. For example, you may treat the expense of a salaried employee writing article content differently than the up-front cost of a studio’s visual design.
Asana Workable HubSpot WiderCricle MicroVision Erickson DefinedCrowd Teamwork Quickbooks Pandadoc
An entire book could be written on the topic, so we will only provide some quick wins here: Get good website hosting! If using WordPress, you want “Managed WordPress Hosting.” Use a valid SSL certificate Use a firewall to block spammy IP addresses Enforce strong passwords Ban users who consistently fail trying to log in using the wrong password or username. Ban users who visit too many 404 pages If [...]
We will fire a couple big questions right back at you! (1) Do you want customers to be able to check out directly on your site with no prior permission or assent on your part? If no, you probably do not need traditional e-commerce. (2) Do you have custom or fixed pricing? If you have fixed pricing, then ecommerce may be a possibility. If you have custom pricing, you may [...]