If you weren’t very physically active before the advent of fitness apps, you’re not alone. Many people have been motivated by these applications to keep track of the calories they put into their bodies through food and those they burn through various forms of physical exercise.
The apps motivate us to maintain our positive habits by rewarding us with badges, coins, and achievement trophies. That’s behavioral design at work. Users are more likely to engage with an experience if it is interesting enough to trigger the desired behavior.
As you interact with these apps or sites, you take specific actions, develop habits, and engage in certain activities (meditation, cycling, language learning, walking, etc.). The behavioral design combines technology and psychology with innovation and creativity to discover what makes people behave the way they do and helps them change their habits for the better.
The popular meditation app Headspace is an example of a product that incorporates behavioral design thinking. By encouraging users to meditate daily, the platform can keep them coming back.
When it comes to behavioral design, it is all about triggering user behavior through visual cues. For example, on the ConvertCart and GiftRocket homepage, rocket and hand illustrations draw users’ eyes toward their primary list of features and services. The best designers achieve this with the help of science and established behavioral design principles.
When to use it?