In the past 10 years, we have witnessed a communication revolution. In a recent blog post on Flip the Media, Hanson Hosein, Director of the Master’s of Communication in Digital Media (MCDM) program at the University of Washington did a great job of summarizing this change: "Effective communication in the 21st century requires us to build relationships by telling our story and providing value-added content to online community platforms, quite often with inexpensive, amateur content creation and distribution tools. This approach reflects current economic and budgetary realities, as well as a need to engage people with entrepreneurial zeal."