The recent changes to Facebook have left many saying the service is now much more like Twitter . While certain functions may act like Twitter, there are still major differences between the two websites. Many differences between the two services are superficial. Facebook is a large, robust social network that allows many types of interactions between users. Twitter, however, is simply a status update. These structural differences are responsible for cultural norms that require careful consideration. Image via CrunchBase In general, Facebook is a great way to strengthen your network with people you already know. Twitter, on the other hand, is a great way to grow your network and meet people you wouldn’t have otherwise. For example - you can easily interact with elected officials on Twitter. This is much harder to do on Facebook.
You are a small business owner wondering about branding and what it can do for you. You are asking, “do I really need to worry about branding?” The answer is yes. We believe a majority of small businesses gloss over this essential part of business. There appear to be misconceptions about what branding really means. With that said lets start with the basics – what is branding?